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This is perhaps the trend we see most clearly at BtrueB, the need to help more traditional commercial networks adapt the relationship to what the customer wants. This, after COVID, involves greater digital interaction.

Our vision as B2B sales strategy specialists is to place greater value on the ...

In this type of expansion strategy, companies usually initially carry out a test to assess whether there is sufficient demand in that market. To carry it out, Marketing must obtain market and competition data, inform the development of the value proposition and work on brand positioning.

Before ...

Artificial Intelligence Tools, Marketing Automation etc. can help a lot if they are parameterized in a way that is consistent with the organizational focus.

What does the market feel? How does it perceive us?

There is a very important part of the relationship that our b2b/Industrial client or ...

He looked for a client at that stage, Viveros de Albacete, and with the help of a B2B Industrial Marketing and Sales Consultant they met with him.

They learned about their expectations and problems and were able to create a Buyer Persona (also with information from other similar clients) that would ...

They have become researchers. They want to discover what is behind the brands and find out if they are also consistent with their actions, as well as their social commitment. To attract them and get them to choose to work with us, it is necessary that they fall in love with our Branding .

related ...

That is, because they are professionals who seek to solve problems and need to "be helped."
in this new consumer journey is another aspect of great relevance today. A consumer who increasingly wants to participate more in the company's value proposition.
Finally, the book presents a very ...

What type of content?: Customer educational content. That is, content that resolves everyday situations for customers to move forward.

For example, educational content on how your operators, mechanics or even customers can resolve certain issues. Another popular type: argumentative product content ...