in this new consumer journey is another aspect of great relevance today. A consumer who increasingly wants to participate more in the company's value proposition.
Finally, the book presents a very interesting way of taiwan telegram group link measuring marketing efficiency, which in our opinion had been largely overlooked until then.
Continuing with Marketing 4.0, a new and final book in the series appears: Marketing 5.0. Technology that complements humans and its application to improve customer experience are the dominant aspects of the book.
In essence, it shows a way of understanding technology from the point of view of increasing the capabilities of Marketing and its professionals.