Development of B2B Hybrid Sales combining the best of Digital and Human

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This is perhaps the trend we see most clearly at BtrueB, the need to help more traditional commercial networks adapt the relationship to what the customer wants. This, after COVID, involves greater digital interaction.

Our vision as B2B sales strategy specialists is to place greater value on the human format and on the person by using new digital touchpoints to solve operational aspects that do not create as much value. A conversion philippine phone number lookup towards human consultative sales and digital operational management of processes will improve the customer experience.



The reality is that B2B customers are clamoring for more autonomous purchasing and a more digital relationship with vendors for operational matters. Something that is costing them in this traditional segment.

For BtrueB the roadmap would be: Marketing and Sales working together , adapting the website to customer processes, appropriate technology, training and coaching of sales teams and understanding the customer journey very well to advance in this clear B2B Digital Marketing trend for 2022.