What is ROI or Return on Marketing Investment? And why is it important?
The acronym ROI comes from the abbreviation of the English words “Return Of Investment” better known in Spain as Retorno de la Inversión . This metric is very important and fundamental.
Furthermore, it represents the obsession of every marketer, since it defines the value, the economic benefit or the return generated by each investment, action, campaign or marketing project implemented by the company. Therefore, it is essential to know how the ROI is calculated in order to measure the profitability of each marketing strategy carried out. And thus, to facilitate future decisions. Below, we will see all this in detail.
In the B2B sector, LinkedIn is also the social network par excellence for finding your clients and, of course, increasing your sales . Therefore, you should keep in mind that your sales team should be trained in digital marketing techniques, Social Selling and LinkedIn strategy.
So, from Connext , as experts in the sector, we advise you to download the following manual on ROI Analysis on LinkedIn in which you will learn how to:
Attract: You will know LinkedIn trends, qualify contacts and companies with key resources.
Convert: you will learn how to bring your contacts to your website with digital actions and tools.
Closing appointments: you will discover what your sales process on LinkedIn should look like. We give you examples of useful messages in your sales process.