The Digital Marketing sector is constantly evolving, and to compete in the market it is necessary to be up to date with the latest developments and trends.
Knowing the Digital Marketing trends for 2020 will korean whatsapp number allow you to prepare your strategies, take the lead and outperform your competitors.
What trends will dominate the marketing sector in 2020?
The most important thing of all (and this is nothing new) is that the user is at the centre of everything, he is the one who rules and it is the changes in user habits that make it necessary to modify strategies to adapt.
Another powerful driver of change is new technologies, such as Big Data or Artificial Intelligence. Their different applications to Digital Marketing open up new paths and possibilities in the sector.
These are the points to consider when developing the next strategies:
More and more users prefer voice searches
For some years now, there has been a lot of talk about the increase in voice searches and, therefore, the need to adapt SEO strategies to this type of search has become a reality.
But how to adapt to this new behavior? The general approach is to create content around semantic phrases instead of typical keywords, and to use a conversational tone, relying on “long tail” keywords.
But Google is not the only place where voice searches are made. Smart speakers are currently the fastest growing device in the world, and according to the latest available data, nearly half a million Spanish households have one of these devices.
In general, searches performed on devices like Echo or Google Home are not transactional… or at least not yet. People don’t use smart speakers to make purchases, but rather for other functions such as playing music or asking about the weather.
This doesn't mean that they don't offer marketing opportunities, but quite the opposite. Creating branded content specifically for these channels will be the trend starting next year and beyond.