Navigational: Search engines want to find a specific page (such as an information or pricing page)
Commercials: Search engines want to research brands or services
Transactional: Searchers want to complete an action (such as making a purchase)
Keyword intent can help you determine what types of content to write. For example, you might want to write a blog post for an informational search or create a product page for a transactional search.
People Also Ask is a feature in Google search results that displays questions related to search queries. It is especially useful for finding new long-tail keywords , which are very specific search queries.
If the People also ask box is present, you can usually find it near the top of the search results.
People also ask featured box in Google russia phone number example SERP for the query "sunglasses for driving"
In this example, the original query "sunglasses for driving" returns keyword ideas like "why are polarized sunglasses good for driving?" and "are Ray Ban sunglasses good for driving?".
Reveal even more keyword ideas by clicking on the dropdown for one of the questions.
Where two more questions appear: "What is the difference between polarized sunglasses and driving sunglasses?" and "Are anti-reflective lenses good for driving?".
"People also ask" section on Google for the query "sunglasses for driving"
Keep clicking until you find the ones you haven't answered in your content.