My challenge as an entrepreneur is to show Latin America everything that can be done with Linkedin. Of course, there are people who are doing very well, but my goal is to get more people to discover the enormous potential that Linkedin offers us.
My beginnings on LinkedIn
I started using Linkedin regularly a few months ago. I have been a oman number member of LinkedIn since 2004. Initially, I used it to connect with business people I met at work meetings. Beyond making a connection, I didn't interact much more.
Every now and then I would go in and read a little and post a comment like “Happy Birthday” or “Congratulations on your new job,” but my interaction was very limited. In fact, I didn’t even know that LinkedIn SSi existed .
Almost a year ago, when I decided to start a startup, AMO Growth , focused on an industry I didn't know and had no contacts in, I decided to start using LinkedIn to generate new relationships. Suddenly I discovered that I had an incredible database at my disposal and that people accepted my invitations and even better, I could interact with many of them.
Improving my LinkedIn Profile
It was a great learning curve to understand how to connect, how to interact. I quickly realized that my LinkedIn profile was quite incomplete. It took me a while to correct the profile. I took the time to look at other profiles, read some books, asked for advice and little by little I modified it. In fact, I still review and correct it today. Then I started to comment, I signed up for groups, I gave recommendations. Following the advice of some gurus, I began to read the comments to try to understand potential problems that the client might have. One day I realized that LinkedIn, as a social network, actually required an investment of my time. Note that I use the word investment, because the day I had my “eureka” moment, I realized that it was really an investment and not a hobby.
Start Sharing Content
After that eureka moment, I wanted more… And then my biggest problems began, because just thinking that I had to start creating content made my blood run cold.