Tourism marketing has changed a lot in recent years. Above all, due to the Internet and mobile phones, which have completely changed the way tourists get information and travel. That is why today we bring you 20 key points and 10 content strategies for companies targeting tourists: hotels, restaurants, activities, sales, services…
It is no longer enough for tourism companies to say that their business is on the Internet, to have a website or to be present on social networks, that is no longer enough. Much more is needed, as customers are increasingly more technological and more demanding. They must be aware of the almost daily changes, accept them and manage to adapt them to their business strategies.
That is why today we bring you 20 key aspects of Tourism Marketing that are already very important or that will become more important this year and which the entire tourism sector should pay attention to and take advantage of the opportunities that they bring to their businesses.
Before talking about the key points for this year, we would like to give a definition of Tourism Marketing and another more personal contribution, as well as talk a little about the new tourist to understand the new demands of the sector.
Tourism marketingWhat is Tourism Marketing?
Tourism Marketing is specialized in the tourism sector, and includes brands algeria telegram data companies that are dedicated to offering tourism products and services.
A more personal definition of Tourism Marketing:
“It consists of designing tourist products or services that adapt to the motivations and emotions of a market segment, taking into account their distances and means as factors of tourist demand, so that tourist destinations can function as profitable tourist brands.”
Is there a new Tourism Marketing?
Tourism marketing has changed a lot and it can be said that there is a new one but that in a while, this one will become obsolete and another one will exist since the speed at which everything changes is abysmal.
Nowadays, it is no longer enough to know the basic information about the target; we must go further and tourism companies need to know what tastes, needs, doubts or dreams their clients have in order to offer products or services that transmit sensations, emotions and that are unforgettable experiences for consumers , that make customers fall in love with the Brand; this is the new Tourism Marketing.
Has the tourist changed?
In my opinion, tourists have not changed, but their entire environment has changed. Before, customers had almost no way of finding out about a product or service, or there was no way to complain.
Nowadays, that has changed completely. Customers are often better informed than companies about the product they want, or if they have a complaint, they have several ways to do so. This has given tourists a power they didn't have before, but that doesn't mean things have changed.