In this case, we're talking about professionals with different schedules, priorities, and routines. It takes a lot of conversation and discussion to get both teams on the same page. Therefore, extensive meetings are held to define content, itineraries, project colors, guests, and so on.
If the idea is to manufacture a specific number of high-end custom furniture pieces in conjunction with a design agency, several meetings will be necessary to decide on the designs, fabrics, and many other elements.
Furthermore, many unexpected events can occur along the way. Therefore, in these email list cases, consider dates that work best for both parties and consider new events if necessary.
Find a Common Persona
Every company has its own persona—that is, an ideal customer. This persona is created based on real research data, such as name, age, occupation, hobbies, interests, and many other factors.
It's essential that you and your partner find a common persona or have similar personas. You need to design the content of your campaigns to reach this specific persona—a customer who seeks the content of both parties.
If your persona isn't interested in buying metal furniture , but your business partner has a type of customer whose focus is precisely that product, it's time to rethink this partnership and define another type of bias, for example.
There's no point in starting a partnership to use the same content from other campaigns, but with the addition of a different name in the credits. The point here is to create themes and content that align with the co-marketing partner.