Competition is fierce,
Consumers demand more convenience than ever before.
Before you can even start brainstorming the algeria phone number library design and experience of an online store, or even your company name, you need to choose what products you will sell.
This decision is a strategy in itself, because what you sell will influence all the other business decisions you make, such as:
Brand name,
Website design,
Marketing,
Loyalty programs and
While each of these components are essential to a successful online strategy, they are worthless without a great product to support them.
Commoditized products are essential, high-demand, or popular goods or services that can be physical or digital. They are products that everyone needs.
Commoditized products make up the majority of online sales. Think about anything you buy on Amazon that has a big brand name behind it – food, golf clubs, clothing, kids’ toys, etc.
Niche products are goods or services that serve a specific customer base and product category. Niche products are often produced in small batches or on-demand. Think of examples like a unique beaded necklace, handmade frozen yogurt, or a leather iPad case.