Another option is to create your own gift guide on your website and promote your own products in it. This is usually best suited for stores that have built at least some links or mentions, and for store owners who know the basics of SEO.
To continue our example, take a look at the searches for “gifts for guitarists” according to Moz Keyword Explorer .
Screenshot of Moz Keyword Explorer
With this information, you can decide if it's worth creating a gift list page based on this keyword, just like other brands and stores do with their own products.
What should you include on your gift list? Write a short summary at the top of the page, about 100 words, introducing and talking about what kind of gifts you have selected and who the list is perfect for.
You should also give your page an appropriate title. In this case, since we want to try to rank for “gifts for guitarists,” we might consider naming the page “Gift Ideas for Guitarists.”
Next, we’ll need collections (or groups) of canada whatsapp number the items to include on the gift list. We could simply create a collection and call it “gift list” or create a collection to further categorize the gifts, such as “gifts for him” or “gifts under 20 euros.”
You can learn more about creating collections using Shopify. Remember to include a link to each collection on your registry page.
You can also publish your gift list as a blog post instead of a separate page. For example, “best Christmas gifts for guitarists in 2024” could be a useful post. You could also consider publishing a series of blog posts that cover gift ideas for different occasions and different types of guitarists.
Give yourself more sales
While proposing gift lists takes a bit of time and effort, the potential for returns can help boost your holiday sales. Those searching for and reviewing gift lists are high-intent shoppers – they’re ready to buy, they just need help making their decision.
With just a few strategic suggestions and a quality gift guide post of your own, you can put your brand and products in front of holiday shoppers.
More tips to boost your sales this holiday season:
How to use Christmas email marketing campaigns to increase your sales?
40 apps, ideas and examples to prepare your store for the holiday season
Keys to using social media and selling more this Christmas
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