What conversion rate in Yandex.Direct is considered good

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What conversion is considered good in Yandex Direct? Note that there are no general but exact numbers for this indicator. Sites have different topics, directions, regions of activity, etc. Therefore, if you compare the conversion of your site with a platform from another niche, this will not bring results. It is necessary to focus only on similar indicators.

Good conversion in Yandex.Direct

It can be said about the resultssingapore mobile number directory of research in Yandex.Direct that a good conversion is, in simple words, circumstances in which a company will have a sufficient number of applications at a favorable price. For example, the conversion of a site is 1%, but you have successful advertising and a large number of applications, then this percentage is considered good for the company.

You can find out whether this indicator is adequate for a specific company using the service "Decomposition online". You need to enter data into the form on this free platform.


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For example : the cost per click is 20 rubles, the site conversion is 0.85%, the sales conversion is 15%, the average check is 30,000 rubles, the profitability is 25%. With such values, the ROI will be 140% (that is, you invest 10,000 rubles and get 14,000 rubles of net profit). With a conversion rate of 1%, the ROI will be 20%, which is not a very good result. This way, you can find out what conversion will be a good indicator for your particular case.

Problems with conversion tracking in Yandex.Direct
Often, marketers, when explaining what conversion in Yandex.Direct means to them, note that their desire to track this indicator has led to nothing. For example, there is such a thing as bounces. This refers to a situation when a visitor visits a page, then leaves the site without performing the target action. But:

First : by making it possible for the client to move from the title to the block containing the key query, you will maximally fulfill the user's wishes (he will not have the need to go to other pages).

Second : there is no guarantee that a person who visited the page did not contact the company (or did not write down its phone number for a quick call) and did not receive all the information he was interested in.

Third : there is also no guarantee that the client has not bookmarked the page that interests him.

Fourth : there is not enough information to draw any definite conclusions.

Fifth and lastly , it is impossible to track this indicator accurately, since the client may click on the “Contacts” link a little later and get the necessary information.

To summarize all of the above, we can say that “landing pages,” “bounces,” and similar terms are a substitute for the definition of “real ad conversion.” And there is no way to analyze whether these indicators are close.