7 Social Media Marketing Trends You Might Not Know About [Infographic]

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Do you know how your colleagues are applying Social Media Marketing trends ? In order to find out what the current trends are in this field, Social Media Examiner prepared the Social Media Marketing Report for the sixth consecutive year, where it surveyed more than 2,800 marketing professionals about their main focus in their Social Media activities.

Which tactics are the most effective?  What is the role of content in new jersey email list the Social Media Marketing strategy? To get a quick overview of the industry, you can find the main results compiled in an infographic at the end of this post.  If you want to know in depth about the findings of this report, keep reading. 


Top Social Media Marketing Trends
1. The importance of original editorial content
[Tweet “Written content, the most important form of content within a Social Media strategy”]

More than half of respondents (58%) agreed that original editorial content is the most important form of content within their social media marketing strategy, even above images (19%) and videos (12%).

For those who have something valuable to share, written content is an excellent resource to position themselves as an opinion leader within any industry. LinkedIn knows this very well and that is why it launched its publishing platform for all its members at the beginning of February.

Beyond this, it is also important to highlight that, due to the latest updates to the Google algorithm with Panda 4.0 , the creation of original and quality content becomes the main resource to achieve the top positions in the search engine.

2. Blogging, the biggest area of ​​growth
[Tweet “68% of marketing professionals will increase their blogging activity in 2014”]

Over the past few years, blogging has increased in importance significantly, from priority #4 in 2012 to #3 in 2013, and finally becoming priority number one in 2014. So much so that 68% of respondents will increase their blogging activity, compared to 16% who will keep it stable, 14% who will not use it, and only 2% who will decrease it.

It is important to keep in mind that simply having a blog will not magically bring traffic to your site. In this infographic  you will learn some tips to attract an audience to your blog (and above all, make them come back).

3. Google+ popularity is on the rise
[Tweet “Google+, the main platform that marketers want to learn about”]

When asked which social network they would most like to learn about, Google+ was the favorite at 65% of respondents , followed by LinkedIn (57%), Facebook (56%), Twitter (55%) and YouTube (53%). And Google’s social network, with 540 million active users , has greater potential than is known. Beyond obtaining better search engine positioning through Google Authorship, it allows you to link activities with other Google products (such as YouTube, Maps and Hangouts) and also has more formatting options when publishing, such as images in .gif format, which allows for greater engagement.

4. The challenge of implementing effective tactics
[Tweet “”If people aren’t talking about you, there’s only one reason: you’re boring” (Seth Godin)”]

“What social media tactics work best?” and “What is the best way to achieve engagement on social media?” are the questions that professionals ask most when faced with new Social Media Marketing trends, and it has a lot to do with the constant changes in functionalities and algorithms. However:

If you're not interesting, no matter what tactics or platforms you use, no one will engage with your brand.