Tracking the results of your SMS campaigns is crucial to understanding what works and what needs improvement.
Key Metrics to Monitor:
Delivery Rate: Percentage of messages successfully delivered.
Open Rate: How many recipients read your message (often inferred from link clicks).
Click-Through Rate (CTR): Percentage of users who clicked a link or took action.
Conversion Rate: How many recipients completed the desired action.
Opt-Out Rate: Number of unsubscribes after the message.
Use these insights to refine your message timing, content, and targeting for cambodia mobile phone number list future campaigns.
Step 7: Ensure Compliance with Regulations
SMS marketing is regulated by laws designed to protect consumer privacy, so compliance is non-negotiable.