How does a company achieve high employee loyalty?

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In order to identify with a company and feel like a part of it, the corporate identity must be clearly communicated and easily recognizable. The identity arises from all the activities with which the company presents itself to its employees, and of course also to its customers. But it is not just the activities that reflect the company's identity; it is also the way in which employees are managed within a company, how general communication with employees and customers is structured, whether values ​​and traditions are anchored and lived, and how the company presents itself to the outside world. If a company has a formulated mission statement, then this mexico phone number data should form the basis of the corporate identity and be reflected in all areas. This enables employees to orient themselves and work and act according to the principles of these specific goals and values.

If the corporate identity and philosophy of a company are anchored in everyday working life, through the role model character of managers and the cooperation among colleagues, they can also be lived thoroughly and increase the bond with the company.





Communication with the employee


All of this—the corporate identity, the corporate philosophy, and the corporate culture—is expressed in corporate communications. Through all communication measures, both internal and external, the company's values ​​and goals are reflected to employees. If there are no guidelines within the company's communications, this leads to an inconsistent external image of the company, as well as internally to different leadership styles and different working practices within the team.

For example, if an employee prepares a company presentation, uses the branded template, and then presents it to a customer or supervisor in a meeting, they will feel more like a part of the company and will receive more support from the company brand than if they were to use a template without a logo and corporate colors. Using the template makes it clear who they stand for and who they represent. A corporate identity that is not lived out would be if every employee created their own presentation template, leaving customers confused about the company's communication.