This definition highlights some essential elements of marketing

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“ An organizational function and set of processes aimed at creating, communicating and transferring value to customers, managing relationships with them in a way that benefits the organization and its stakeholders. ”



Value creation : identifying and developing products or services that meet consumer needs.
Communication : inform the target audience effectively, through online and offline channels.
Exchange : encouraging purchase or interaction through attractive offers.
Relationship : building customer loyalty over time, transforming zalo data them into active brand promoters.
Anticipating the next topic, we will analyze the differences between traditional and digital marketing, highlighting how technology has transformed this field.

Traditional and Digital Marketing: Similarities and Differences
Traditional marketing focuses on physical tools and direct interactions that are great for promoting a franchise , such as TV advertising, billboards, or flyers. These methods are useful for reaching a large, local audience, but they often lack the precision and measurability that digital marketing offers.