Why track lead generation metrics?

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As always, we interviewed some leading digital marketers and agency founders to give us their insights into the most important lead generation metrics to track and measure. Thanks to the following contributors for their insights:

Ross Plumer, CEO and Founder at RJP.design, New York, United States
Joshua Fleming, Founder at Local Digital Buzz, Florida, United States
Kevin Watts, Founder and President of Raincross, California, United States
Stephen Maitland, Marketing Director at Media Kynect, Flintshire, Wales
Julie Ginn, VP of Global Revenue Marketing at Aprimo, Illinois, United States
James Dooley, SEO expert and speaker, Manchester, England
Peter Murphy Lewis, CEO & Fractional CMO at Strategic Pete, Kansas, United States

Measure campaign effectiveness
Tracking lead generation metrics helps you determine which marketing campaigns drive ios database the most leads and conversions. This insight allows you to invest more in successful strategies and improve or eliminate underperforming ones.