In this guide you will find the most influential factors for your e-commerce to become a successful online store. The main thing is to always start with products that are easy to consume online and have low prices, even more so if you have to compete with established brands, because if they do not yet know the quality of your products, your strength will be to have the best prices on the market. Below we share the guide to web conquest:
1.- Showcase a large number of products: studies and statistics make it clear that the online stores that have the most sales are those that have a wide range of products and excellent web positioning. So in this case, the more you have to offer, the better.
2.- The best prices in the market must be yours : remember that you are just starting out and if you don't have competitive prices you simply won't be in the game.
3.- Try to have visibility on Google : it is necessary to work on your web positioning so that when they trigger the search for products in your sector, you are visible as the main option and reach more buyers.
4.- Activate your Social Networks : it is the direct channel with the consumer, the RRSS are the voice of your brand, therefore you must have a strategy with stipulated objectives and measurement of results. Keep in mind that the goal is to have quality followers, these will be your clients and future buyers.
5.- Social networks will recommend you: according to studies, 2 out of 3 consumers consult social networks before making a purchase. This only shows that networks are a window of customer service, so take care of your presence on them and apply an effective strategy so that your new followers become new consumers.
6.- Apply responsive design: more than 60% of consumers make their purchases from a mobile device, so you should consider responsive design for accessibility from any device, this will even improve web positioning.
7.- Image : In this section, it is extremely important to keep in mind that your brand image is based on what you say, publish and display. This builds or destroys consumer confidence in your products and services and, above all, the purchasing process.
8.- Buying should be simple: do not complicate the purchasing process, design a simple step-by-step process, avoid an abandoned basket.
9.- Regarding the shipping and returns policy: make everything very clear, comply with the legal part of an e-commerce and explain each procedure step by step. Be transparent, do french mobile numbers not deceive about the times and if you are not very clear about it because you depend on a shipping company, explain it that way, so you will not fall into misunderstandings.
10.- Transmit confidence and security: if you worry about generating these two factors in your clients, you will have more chances of selling.
11.- Online support : without a doubt a great tool, a chat for online solutions would place you within the 'excellent service' category.
12.- Free shipping : This is a widely used tactic to sell specific products, for example, setting a specific amount or including a promotional product to make shipping free, this will surely increase your sales.
13.- Your customers' comments are key: manage your comments, this is a very important reference for those who consult the website before making a purchase. Avoid making false comments, it is always noticeable when it is a 'strategic' testimony.
14.- Run promotions: contests, offers and promotions in general work as a great sales strategy, social networks work very well for this.
15.- Email marketing, another great strategy: if you do not abuse this tool, it can be effective. The recommended frequency for a non-invasive campaign is every fifteen days.
16.- Paid ads : you can apply campaigns through Facebook, which is much cheaper and more effective than Adwords.
17.- Banners: they will be of great help to promote your products and services on other pages or blogs.