It is easy to imagine how much a business owner theoretically kuwait whatsapp number loses if he does not pay due attention to reputation in search results. Working with SERM and ORM reputation: what is the difference What is the difference between SERM and ORM? What is the difference between SERM and ORM? It is easy to get confused between these two concepts if you do not understand the essence.
SERM is indeed closely related to ORM (Online Reputation Management), but largely due to the fact that it is a part of it. ORM is a more global work with reputation, which covers not only search engines, but also all areas of the brand or person’s presence on the network: on the official website and social media accounts, on review sites, forums, and so on.
The goal of an ORM specialist is to neutralize negative reviews and introduce positive ones, ideally with search engine optimization. SERM is a part of ORM that is primarily responsible for search engines. How does SERM reputation work? It is important to understand that online reputation management is painstaking work that requires time, attention, patience and professional skills.