Discover visits, peak and trough days, users visiting web resources, pageviews, bounce rates, time spent on the site and pages. This is the surface, the aspects that are always useful but less interesting for web optimization based on conversions and revenue.
You have a lot of visits, that's good. But do they also turn into customers? Do they ask for a quote? Do they read the content? Do you need more to monetize or, with respect to your business, do you need a different audience ? GA is for this, here are some focuses that can help you get results.
Know your audience better
One of the most important tools in Google Analytics is the whatsapp in philippines Audience Report, a section of the analytics tool that collects information about the people who come to and browse your website. You need to know the people you want to satisfy with your content.
This means, above all, building buyer personas. That is, ideal types representing your buying audience. How do you get this fundamental result for your content marketing work ? By delving into the numbers you find on these pages. Here, in fact, you find collections of information that are crucial for giving a human face to clicks. You can summarize:
Demographic data of individuals who landed on the portal.
Interests, propensity to purchase goods or services.
Geographic data such as language used and location.
Return visits or new sessions with different users.
Technology used (browser, mobile or desktop).
Benchmarking, comparison with other companies in the sector.
The ability to analyze a cohort, that is, a group of users that have a common characteristic , is very important . Google Analytics allows you to identify a value and extrapolate the visits.
timization , an aggregate of specific information to improve the positioning of the internal blog or individual landing pages.