Why is Google Ads changing its ad standards policies

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sumonasumonakha.tu
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Why is Google Ads changing its ad standards policies

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As Google itself has emphasized, the Coalition’s “Better Ads Standard” is the result of a survey of more than 150 consumers who identified ad experiences that were below acceptance thresholds and that could lead the user to install ad blockers. The logic is simple. The greater the number of dissatisfied people, the greater the number of people blocking ads or using the search engine tool less. With fewer people seeing ads, it becomes increasingly expensive for companies to advertise on the platform, leading these businesses to invest less or even stop investing in it.


It is a two-way street. In addition, the research carried out by them also indicates which email list france types of ads are most “wanted” by consumers. Providing valuable information to Google about which types of ads the company should invest in more and innovate with in the coming years. What changes in the new destinations requirements standards? I’m sure you’ve already been angry with some of the ad examples I’ll show you below. It is not by chance that Google is working hard to improve users’ experience and their interaction with certain types of pages and ads.

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Here’s a list of the main ad patterns that will be rejected by the new destination requirements: Destinations or content that are unnecessarily difficult or frustrating to navigate: Websites with pop-ups that prevent the user from seeing the page content; Websites that block the browser’s back button; Sites that don’t load quickly on the most common browsers and devices; Sites that require you to download an app in order to view the landing page. Pop-up Ads: Image source: https://www.betterads.org/standards/ Autoplaying video ads with sound Prestitial Ads with Countdown Ads that block visitors from seeing the main content (with or without countdown): Large sticky ads that stay on a page as the visitor scrolls: Ad density greater than 30%: Flashing Animated Ads: Interruptive ads in apps: These are just some of the main standards set by Google.
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