There’s always been a debate about being a generalist whatsapp russian number vs. a specialist in digital marketing. Is it better to be an all-rounder or specialize in a particular area for career development? In 2024, specialism may win out.
“It’s about identifying an area that you enjoy working on,” says Cummins. “If you're in a job, try to get more projects related to that. Or if you're out of work, just continuously learn about it.”
In tandem with nurturing a specialism, you can focus on three core areas:
Understand the distribution routes to market: It’s about having a strategy that determines which channels you use to deliver a product to your target customers (for example, Amazon). Getting experience in bigger economies and regions than your own will help you gain valuable skills.
Understand marketing effectiveness: Digital marketing can be measured down to the last cent but now it's about bringing the channels together to measure effectiveness.
Know your strengths: Be succinct with knowing your strengths, and be able to communicate and demonstrate your passion.
Quote from Morgan Cummins
AI is disrupting the recruitment process
Many candidates are now using generative AI tools to apply for jobs. This is resulting in more people applying for job posts and an increase in competition. Couple this with 2024 being an employers’ market, and that makes landing your dream jo