So we can easily assume that when it comes to 40-45 links on a URL, they mostly come from the france companies email list navigation of the site itself. The big question is how to find a balance between navigational links and unique links. This is where information architecture and anchor texts come to play a big role in a linking strategy. This is how the research supports it. The importance of site structure Consumers nowadays have higher expectations when it comes to the usability of web pages. The issue goes beyond the development of the site.

Good SEO is also thinking of the architecture of the site from the beginning of the project. For this reason, it’s necessary to think about the navigational links as something that is going to complement the information architecture of the website. I like to think of information architecture as building a house: The first thing you will see is probably a living room, and every corridor will take you to other places in the house, like the kitchen or bedroom. A website works in the same way, looking for usability and experience.