1. Personalized ads with the IF function
The IF feature was launched in January 2017 and allows you to adjust a text ad based on the target audience. By using conditions, the ad text is adjusted based on the target audience.
This makes it possible, for example, to show a different ad to men than to women, to differentiate between ads for different age groups or previous website visitors to a specific page. By personalizing your ad texts, it is more relevant to the target group. This results in a higher CTR and lower click costs.
2. Price extensions on all devices
Since March, it has been possible to show price kuwait whatsapp number extensions with your ads on all devices. This allows you to mention different price categories of your product or service with your ad. Extensions are one of the factors that influence your ad position. By using the price extension, you achieve a higher ad position while maintaining your cost-per-click.
In addition, you avoid clicks from users who find your products or services too expensive. This can result in a lower CTR, but an increase in the relevance of the clicks (lower bounce rate, longer session duration and more pages per session). On the other hand, the price extension occupies more advertising space, which can also increase the CTR and there is less space for competitors.
3. Call Bid Adjustments
In a mobile first world , where immediate accessibility and fast service are expected from your target audience, the call bid adjustment is a great feature. The call bid adjustment allows you to increase or decrease your bid when displaying a call extension. Is it important to you that your target audience contacts you by phone, for example to make an appointment? Then a bid increase is the solution. Would you rather not be called? Then you can apply a -90% bid decrease. You can apply call bid adjustments by clicking on ' Advanced bid adjustments ' in the main menu of the new Google AdWords interface .