For this tool to be successful, you need to follow these tips to the letter, which are key according to our experience. Keep reading!
Achieve a representative and qualified contact base
This is perhaps the most difficult step to accomplish, but not impossible. The better your database, the better the results you will get. It is important that you periodically clean up your contact list, eliminating contacts who have not opened your latest campaigns and keeping those who are truly interested in consuming the information you will provide them in future communications.
Segment and know your customers well
Whether you ask them to complete a short subscription form before adding them to your database or you manage to interact with them through a social network, don't forget to know the interests and needs of your potential thailand viral telegram clients in order to send them, as far as possible, personalized messages adapted to what they really want to read in order to achieve a greater ROI.
Take care of your messages from the aesthetics and the discourse
Remember that your client can access the email from a PC, a notebook, a cell phone, or a tablet. Therefore, the design must work perfectly on any mobile device so that it is easy to read, in a short time and without the user being forced to enlarge or reduce the screen. These are some of the points that you have to consider:
Find a balance between images and text: the more visual resources you use, the more attractive your email pieces will be. Also, always pay attention to spelling!
Don't use more than 4 or 5 lines of text in each paragraph: remember that nobody likes to read too much on digital media.
The weight of the images should not be excessive and they should be optimized for the web.
Capture the user's interest with short, yet attractive and compelling messages: Also use non-imperative calls to action.
Be aware of the copyright laws that protect the authorship of images and check whether the ones you use in your email marketing campaign are free or not. If not, ask the owner for permission or attribute the rights to the author.
Use the message preview to check readability on both browsers and mobile devices before sending your campaign.