Blog
Having a blog can boost your online visibility. It is an opportunity to share relevant and valuable content that relates to your brand’s offering. This can include lengthy texts or infographic-style visuals.
4. eBooks
eBooks and the like (white papers, reports, and magazines) are documents that reveal first-hand insight into what your brand knows (its expertise) and its capabilities (with case studies and applications). This type of marketing collateral is often created for the purpose of lead capturing.
Video
Video has become a very necessary type of collateral for marketing teams. It needs to be high quality to engage and captivate audiences and can be shared across a variety of platforms. This can be used to explain and demonstrate information to audiences.
Press releases
Press releases are an important way of communicating with third parties. Creating an effective and personalized release can result in your message being shared with a network of relevant audiences through media coverage. This extends to sponsored content (like advertorials) too.
Displays
When you attend an event or conference, or when you put together an in-store display, the actual display/booth you present is also considered marketing collateral. These can be used to showcase your brand’s offering, and also work as a distribution point for other marketing materials to be shared. If you have a retail store, this includes .
Testimonials
Real reviews can work wonders, so your marketing team needs to actively cultivate them. Testimonials are gleaming accounts, often with a standout quote, that provide the social proof to encourage others to work with or support your brand.
Augmented reality (AR)
AR is a way to bring the digital realm uk number for whatsapp to life. It brings a product into the physical work by incorporating virtual reality. It can include information and visuals that simulate an experience and help seal the deal.
Emails
Emails remain a highly relevant form of marketing collateral in 2022. Whether it's your newsletter or reminders about abandoned carts, emails have high success rates among audiences. This extends to having email signatures too, as it creates unity and professionalism among your team and shares important information relating to your brand.
Proposals
When you’re dealing with a prospect, you need to assist them in taking the final step in their journey down the sales funnel. Having a tailored proposal can help them to visualize and plan their next step with you, and solidify the reasons why it is their next best move.
Podcasts
Creating a podcast allows you to have an audio-only element in the mix among your marketing collateral. These have proven to be successful among audiences who want an auditory information session that is intimate and accompanies them while they’re on the go.
The Wrap Up
There you have it - all of the 12 essential types of marketing collateral your business needs in 2022. With diverse content that is well-produced and purposeful, you’ll be able to communicate with your audiences and present your brand identity effectively.
Need Marketing Collateral?
We at Nexa can help you strategize, create and distribute all of the marketing collateral listed above. Get in touch with us to get started.