Prospecting for new customers can be a big challenge for solar energy companies , which is why many choose to use solar energy marketing.
After all, with a high-ticket product , attracting qualified customers and uk phone number database converting sales is not as easy as we imagine.
But it is possible and we know the formula to help you sell solar systems every day!
Last year, we helped a company in the sector to earn 18 million reais with an appropriate sales funnel strategy that we developed and applied here at Flow.
We’ve put together the top tips we use in our solar energy marketing strategy to help you attract qualified customers and convert sales. Keep reading below!
The first step to attracting qualified customers to your solar energy company is to define the ideal profile and segment based on that. This will help your company invest time and money in the right audience that will yield better results.
Geographic segmentation: start with a macro view. Define a map of your company's operations and the location of your ideal customer. Start with the state and narrow down from region to city.
With the map defined, you can know where to target your marketing efforts and even how to communicate more assertively with your target audience.
Demographic segmentation: here the information is more restricted. Segment based on data such as age, gender, income level, profession and social class of your target customer.
TIP: Use Google Analytics to access this information based on the audience that visits your website.
Psychographic segmentation: This is the most important part. Here, you will analyze data such as lifestyle, values, and aspects of the customer’s personality.
The ideal is to create a persona, that is, a profile that is different from the target audience and that encompasses this information in a more complex way. It is a fictional representation of the ideal person to buy your product or service.
SEO for Solar Energy Companies
With the customer profile outlined and the segmentation data in hand, it's time to optimize your website so that it appears and speaks to the defined audience.
With a high ticket, anyone interested in investing in a solar system is on Google, searching daily.
Search engine optimization through SEO or Search Engine Optimization is an organic way to bring traffic and people to your website and appear to those searching for solar energy.
Combined with an Inbound Marketing strategy , SEO brings this potential customer and captures them through conversion strategies within the website.
With this lead in the database, it will be guided through a sales funnel until the moment it is approached by your sales team, when it will be much more ready to close the sale.
Create content for the sales funnel
The real way to attract qualified solar energy leads is to direct each potential customer through the creation of content for the sales funnel, considering the stage in which they are.
You need to always nurture your potential customer from the moment they enter the purchasing journey until the moment the sale is completed.
Sponsored Ads
Another way to capture qualified customers is through sponsored ads.
The strength of this marketing strategy for solar energy is that through ads on Facebook, Instagram, LinkedIn and Google Ads , you can segment your audience with the data you defined at the beginning and appear to potential customers based on location and other segmentations you select.
TIP: If your goal is to sell B2B , LinkedIn may be your best channel. This social network is mostly used by companies and professionals responsible for making decisions about this type of investment.
Indications
This is the easiest and most common way to attract new customers to the solar energy industry.
A recommendation for a product or service by someone you know is the best form of marketing, since our subconscious has a tendency to trust social proof and feedback from people close to us.
Therefore, focus your efforts on the sales and after-sales experience of each project. After all, your customer can be your biggest salesperson.
Need help? We know the right strategy to sell solar systems online!
We can help you integrate all of the above strategies and put together a solar energy marketing plan tailored to your business and the type of customer you want to sell to.