I attempt to answer this and other questions in more detail in this article .
There are many factors to take into account, which I am not going to break down here for reasons of length of the article (and because it is Saturday morning to do that work again).
The third step is to make decisions about the profile to address the objective. To sell something, a CEO is not the same as a Sales Manager or even an SDR.
The Junior Sales:
Ideal for carrying out outbound campaigns. That is, aggressively phone number lookup indonesia seeking out leads and talking to them. There are companies that hire 5 junior salespeople and automate the process of each one connecting with 5,000 people in the target group and talking to those leads all day long.
Product people are often the experts of the company. These people are ideal for:
Positioning Thought and sharing knowledge. Evangelizing on the network.
They position the brand. Perhaps indirectly, but if you see someone who is very good at something, you associate the company they work for with the best talent.
HR people can use social media to attract top talent.
The Company Page (analogous to the Facebook Fan Page) is ideal for positioning the Brand and Thoughts of the company's people.
Comms and Marketing people are ideal for positioning the brand.
It is important to develop a comprehensive strategy taking into account the role of people and the objective being sought. Each profile of each person in the company is a channel to achieve something.