As you scroll down the results page, you will be shown results where the words you entered are further apart from each other , until you get to results where only some of the terms you entered appear.
It is therefore immediately clear that keyword proximity takes on a certain importance for positioning on search engines .
If the words used in a user's search query always appear far turkey girl whatsapp number from each other in the content of our page, then proximity will not have a great value for the terms of this query.
For example, if the query used is “ SEO Services ” a phrase like “SEO: discover the best optimization services for your site” will have a very low keyword proximity compared to “SEO Services: discover the best optimization services”.
So once we have identified the queries that bring the most hits to our site (using tools like Google Search Console ) it is definitely good practice to optimize the texts to obtain better keyword proximity on these queries.
Please note: Following the release of Rank Brain , the concept of proximity has lost much of its importance from an SEO perspective.
Conclusions on the optimal keyword density percentage
Keyword Density is not a ranking factor : the keyword must of course be present, occurring naturally an appropriate number of times, but the density is not important (source Matt Cutts).
Therefore, from an SEO perspective, it makes little sense to insist on the optimal keyword density value as this means practically nothing.