The end of the year is approaching and, with it, the big star of e-commerce also arrives: Black Friday 2024 is the most anticipated date, both for consumers and retailers.
After all, it generates millions in sales and offers a unique opportunity for brands to stand out in the market. In 2024, retailers will have to adapt to new trends and purchasing behaviors, especially with the growth of online sales and the popularization of categories such as electronics, fashion and health.
This comprehensive guide is designed to help your business succeed on Black Friday 2024. You'll stay up to date with the latest news and be inspired by practical tips to boost your sales.
At the end, discover the best-selling products in 2023, the trends for 2024 and a step-by-step guide with planning tips. Enjoy your reading!
When is Black Friday 2024?
How were sales on Black Friday 2023?
What are the sales trends for Black Friday 2024?
How to sell more on Black Friday? 5 tips for success
Beware of these common Black Friday campaign mistakes
Count on a stable website to sell more this Black Friday
When is Black Friday 2024?
Black Friday 2024 takes place on the last Friday of November, 11/29. This is the official date, but many companies start their promotions days or even weeks in advance, creating a kind of “Black Friday warm-up” to capture consumer interest.
Additionally, in some categories, especially in e-commerce , promotions can extend into the following week, in what is known as Cyber Monday .
In other words: even if Black Friday 2024 only happens on the 29th, it is possible to bring the date forward and even extend it to attract more consumers. It will all depend on your brand's planning.
How were sales on Black Friday 2023?
Black Friday 2023 saw a drop in sales compared to 2022, with sales of R$5.23 billion, around 15% less than the previous year. Despite this, the number of sales is still significant and the average ticket increased by 1.7%, according to data from Neotrust and ClearSale.
The most effective strategies adopted in 2023 included free shipping, progressive discounts, and strong communication on social media. Therefore, it is worth learning from last year's successes to create a strong and successful strategy for Black Friday 2024.
The best-selling products on Black Friday
There is a difference between “best-selling products” and “products that brought in the most revenue”. So, let’s look at both sides of the coin:
The best-selling products, that is, those that had the highest volume of orders on Black Friday 2023, were items from the fashion and accessories, beauty and perfumery, and small appliances segments, according to a report by Confi.Neotrust .
The categories that had the greatest impact on store revenue, that is, that brought the greatest financial return, were household appliances, electronics, telephony, fashion and accessories, and furniture.
What are the sales trends for Black Friday 2024?
For Black Friday 2024, demand for electronics is expected to remain high, but with a new emphasis on products related to artificial intelligence and smart home devices, such as virtual assistants, smart bulbs, automatic switches and electronic locks.
Brands that invest in technological accessories, such as wireless headphones ( Bluetooth ) and voice assistants, will probably have good results.
Furthermore, conscious consumption and sustainability are becoming important trends. Sustainable fashion products, natural cosmetics and decorative items made with eco-friendly materials are expected to gain ground in consumer preferences. Vegan items, with recycled packaging and produced with environmental awareness are good options.
In terms of strategies, personalization and convenience will be valuable differentiators. For example, it is worth mapping your consumer's behavior to impact them with remarketing ads on the right channels and with the right products.
Another personalized strategy is to offer complementary items china phone number data to the customer's main order at the checkout stage. Called Order Bump , this strategy can increase your average ticket and also improve the shopping experience.
A simple, intuitive checkout with few steps, like Yampi's, is also an important differentiator for making more money on Black Friday 2024. Finally, free shipping continues to be one of the main trends for e-commerce, being a major game changer: there are those who give up buying because of the shipping cost and there are those who decide to buy the product just because shipping is free.
How to sell more on Black Friday? 5 tips for success
Preparation for Black Friday begins well before the official date. So, check out these tips we’ve put together to ensure your sales are ready:
1. Plan your inventory and offers
First of all, have good inventory control . If you don't have one yet, now is the time to organize your spreadsheets and put everything in order.
Review the products that sell the most and those that could benefit from an attractive discount. It is also worth estimating the amount of stock needed to avoid replenishment problems during the date.
A good tip is to think about promotions and offers according to available stock.
2. Review your store information
Create an impressive layout for Black Friday and invest in eye-catching banners , interesting purchase buttons, and strategic colors for your offers. Changing the identity of your sales website helps shoppers understand that you’re having a sale and can put consumers in “buying mode.”
Additionally, it’s worth reviewing your business information on Google Merchant Center, the tool that allows your business to be displayed on Google platforms. Did you know that you can create promotions on Google Shopping? Explore different tools to further expand the reach of your campaigns.
3. Invest in marketing campaigns
It may seem obvious, but it never hurts to say it: strategic traffic is what will bring sales to your business. So, invest time in planning marketing campaigns, creating audience segmentations and producing creatives, that is, ads.
Good traffic to your store depends on a good product, good segmentation and good creative. From there, you can think of budgetary strategies to get your campaign up and running.