Over the past year, travel restrictions abroad caused an unprecedented surge in domestic travel to the UK. Stronger demand creates new guests, and in turn, opportunities to convert those new guests into repeat guests - potentially paying higher than your typical clientele!
How to Manage Repeat Guests
While it can seem like a big shift in strategy, let’s explore some ways to effectively manage your repeat business while still pricing at the market:
Set a timeframe of when repeat guests need to book by in order b2b email list to take advantage of a repeat guest rate:
For example, guests must book two weeks from their departure date.
Set different premiums for different seasons:
High season repeat guest rates should see an increase of 10-20% year over year.
Low to mid-season repeat guest rates should see an increase of 5-10% year over year.
Using the deposit or right-to-reserve method:
Guests can reserve the right to book certain days by putting down a deposit but the dates must be booked by a set date in the future.