An omnichannel approach can boost sales by nearly 3 times compared to single-channel efforts.
33. Account-Based Marketing (ABM) Goes Mainstream
ABM focuses marketing and sales efforts on high-value accounts rather than broad audiences:
Highly Targeted Campaigns: Personalized messaging addresses specific pain points of key accounts.
Data-Driven Targeting: Analytics identify and prioritize accounts with the highest potential.
Alignment of Sales and Marketing: Shared email data goals and coordinated efforts improve conversion rates and deal sizes.
ABM is increasingly adopted by B2B companies aiming for quality over quantity in lead generation.
34.
Content remains king for attracting and converting leads, but the focus is on value and relevance:
Interactive Content: Quizzes, polls, and calculators engage users actively, collecting data and qualifying leads.
Educational and Personalized Content: Tailored blog posts, ebooks, and videos address specific audience needs.
Repurposing Content: Transforming webinars into multiple formats expands reach and nurtures leads at different funnel stages.
Personalized content can increase lead engagement by up to 46%, making it a critical tool for lead generation.
35. Data Privacy and Trust Building
With stricter regulations like GDPR and CCPA, transparent data practices are essential: