How to Make the Most of Your Instagram Bio: Tips, Ideas, and Examples (2025)
Make the most of your business's Instagram bio. Here you'll find original ideas, tips and real-life examples to inspire you.
On this page
What is an Instagram bio?
8 Tips to Optimize Your Instagram Bio
9 Inspiring Instagram Bio Examples
Instagram Bio FAQ
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Your ecommerce Instagram bio is the equivalent of your online store's homepage or landing page : it's your company's showcase, a space you can optimize to boost your business.
Read on to learn how you can turn that little section into a branding tool that, in turn, helps you increase traffic to your online store, boost your sales, and convert your followers into customers.
What is an Instagram bio?
Instagram bios are the main profiles of all accounts on the platform, the space that users access by tapping on your profile name; and they all follow a similar format:
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A profile picture
A profile name
Number of posts, followers and accounts followed
A description of up to 150 characters
A main link followed by up to 4 additional links
A Follow (or Following ) button and a Send Message button
screenshot from Shopify's Instagram bio
Why should you optimize your Instagram bio?
Instagram is much more than a social network: it is a canadian cell phone numbers platform that holds great potential, both for selling , through Instagram Shopping , and for strengthening the positioning of your brand and driving traffic to your e-commerce. In this sense, your Instagram bio serves as a personal page.
When optimizing your Instagram account, keep in mind why you're doing it, what role Instagram plays in your strategy, how you'll use it, and what type of content you'll upload. It's not the same if you'll use your Instagram Business account as part of your affiliate marketing strategy , or if your goal is to build a community around your brand.
8 Tips to Optimize Your Instagram Bio
Communicate the essence of your business
Use a clear call to action
Use keywords in your description
Optimize your profile picture
Take advantage of the links
Use all the functions at your disposal
Use your creativity
Most common mistakes in Instagram biographies
1. Communicate the essence of your business
In the limited space of your Instagram bio, you need to use every character to clearly express in a few words what your business is all about—and why people should follow you.
Be efficient and direct, avoiding decorative words (such as adjectives) as much as possible. If you make good use of this space, you can include some “extra” elements, such as calls to action, hashtags, labels and emojis.
Check out how they do it in the Instagram bio of Plumas , a Shopify online store from Peru specializing in bedding and home decor items.
Instagram bio of the Plumas online store account
2. Use a clear call to action
Since the links section of your Instagram bio is right below your description, it's a good idea to include a call to action (CTA) that encourages visitors to click on your links.
Ideally, it should be a separate line, and you can add an emoji or an arrow that draws the eye to the links section. This is what Northdeco 's Instagram bio does :