1. Product tutorials
Use Instagram Reels to show shoppers different ways they can use your products. Product tutorials are great for educating potential customers and showing existing customers new ways to use products they already love.
A post shared by Sephora
2. Inspiration
In addition to educating consumers about your products, use Reels to position yourself as an expert in your industry.
For example, invite experts to subtly present your products in a practical context, as Ruggable did in its Reel on how to play with color in interior design. Instead of focusing solely on its products, the brand inspires viewers to redesign and restyle their spaces.
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A post shared by Machine Washable Rugs (@ruggable)
3. Behind the scenes
Give buyers a closer look at you and your brand by canadaphone creating Instagram Reels that show the process behind your designs or products, what inspired you to start your brand, and why you prefer certain production processes over others. These behind-the-scenes clips can also offer insight into how your team collaborates.
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A post shared by Patagonia (@patagonia)
Humanizing your brand with Instagram Reels can help you better connect with your audience and offer them the transparency and trust needed to encourage them to buy from you.
4. Previews and sneak peeks
Take advantage of Instagram Reels to share a 15-second sneak peek. You can show a design in progress or drop abstract hints about what’s coming next. Make it more exciting and interactive by asking your audience to guess what it’s about based on the clues you share.
A sneak peek reel is perfect for sparking curiosity, attracting new audiences and encouraging them to follow your profile so they don't miss any news about your next release.
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A post shared by Le Creuset (@lecreuset)
5. Problems and solutions
Use Instagram Reels to illustrate what life would be like without your products or how they can improve and simplify people’s daily routines. For example, if you sell coffee, you could create a Reel showing how chaotic a day can be without coffee and then compare it to the energy and focus your coffee brings.
Adapt the style of the Reel to the tone of your brand: you can opt for something fun, educational or inspiring.
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A post shared bybombas (@bombas)
6. User Generated Content
You don’t always have to create content from scratch for your Instagram Reels. A great alternative is to leverage user-generated content (UGC) to show how your real customers use and enjoy your products. This type of content is super effective because it conveys authenticity and builds trust in a way that even the most careful marketing doesn’t always achieve.
To create Reels with UGC, you can collect and edit content your customers have shared with you on social media, or use third-party apps like Repost (available on iOS or Android ) to directly share someone else's Reel to your profile.