A poorly implemented form can be the difference between a good and a bad conversion rate. We can tell you right away that simplicity and design are fundamental aspects that you cannot ignore, especially in a market like the current one where there is so much competition.
Once you have implemented the different strategies we propose, it is important to monitor the performance of your form to see if it meets your expectations. You can also create different versions and run an A/B test with them to see which one has the best conversion rate.
Strategies to increase the conversion rate of your forms
1. The fewer fields, the better the conversion rate
Look at the following forms and tell me which one you would most like to fill out.
conversion-forms-awwwards-1
Source: esepestudio.com
Most of you will probably answer the first question, and the same goes for your potential clients. So I recommend you to be selective and ask only for the information that you consider really essential (there will be time later to get more information).
Short forms are especially good for increasing conversion rates with new audiences . However, longer forms can also perform well with custom audiences.
In the latter case, below I will tell you what you can do so that the form does not take up half of your screen.
If you have no choice but to include quite a few fields in your form, one thing you can do is divide it into different drop-down, numbered sections .
This will help the user not feel so overwhelmed when viewing the form and not back off from filling it out.
These types of forms are very hr email lists common during the purchasing process, where a large amount of data must be added, such as the card, address, shipping method, etc.
3. The order must be logical to increase the conversion rate
A user would be puzzled if you asked for their email first, then their last name, then their phone number, and then their first name, right? They might find it so strange that they don't even fill out the form.
This is a bit of an extreme example, but it serves to explain the importance of following a logical order. Furthermore, one of the consequences of not doing so is confusing the user and making them suspect that, perhaps, the company is not very reliable.
The ideal is to go from the simplest and easiest questions to answer to the most specific ones.