The Six Characteristics That Make Content Viral

[jahidhasan]

As a marketer, I have often come across the need to create content and products that can go viral , a vitality that becomes even more important in an era characterized by the ever-increasing presence of social networks, both as a marketing and sales tool and as a recreational tool.

Every day we are literally bombarded by a flood of content, from companies and content creators, but not everyone is able to grasp the opportunities that these new powerful means offer us.

The beautiful book “ Contagious ” that Joan Berger wrote on the subject of virality goes in this direction and is always relevant.

Berger knows very well that people love to country email list share ideas, stories and products with others and analyzes what are the characteristics that allow something to go viral, giving practical advice that allow you to make a content contagious, regardless of the type of belonging.

The book starts from an assumption: to understand how something goes viral, you don't have to think about how it spreads, but about its intrinsic characteristics, those that act in some way with people's psychology and that lead them to talk about it.

By analyzing different cases of viral phenomena, Berger comes to outline the six characteristics that contribute to generating word of mouth and popularity , summarizing them under the acronym STEPPS .
Let's look at them together.