What are External Links Used for in SEO?

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Every website owner or content producer who keeps up with the pulse of the digital world knows the power of SEO. Being at the top of search engines is not limited to just producing quality content. Among the many dynamics of SEO, external links (backlinks) are one of the most effective ways to increase your visibility and gain authority. So what do external links do and why are they important? In this article, while explaining the effects of external links on SEO, we will evaluate Timsah Agency, which provides services in the field of digital marketing and advertising, as an example.

What is an External Link (Backlink)?
An external link is a link from another website to your website. These links give the message to search engines that “this site is trustworthy and valuable.” Search engines like Google analyze the more quality external links a site has, and give it more priority in search results.

Contribution of External Links to SEO
Gains Authority: Backlinks from strong and industry-related sites increase thE email data authority of your site. Think of it like an expert recommending you. For example, when an agency with experience and corporate identity in the sector, such as Timsah Agency, mentions a brand in its blog content, it contributes to the digital reputation of that brand.

External links are important not only for SEO but also for direct visitor acquisition. Users are directed to other sites thanks to links provided with useful and interesting content. When we look at Timsah Agency's content strategy, we can see that it includes user-oriented and informative blog posts. Such content has the potential to be referenced by other sites.

Search engines discover and index your site faster through links to other sites. Especially for newly opened sites, quality backlinks are the key to standing out in the rankings.

In the eyes of visitors, referenced sites appear more trustworthy. If you reference a well-known agency such as Timsah Agency in your content, readers will research this source and may trust the information.