It is used in SEO to manage crawling activity and ensure that search engines do not index certain pages (like admin pages) that are not intended for public view.
Proper use of the robots.txt file helps control what is indexed, improve crawling efficiency, and prevent duplicate content issues.
Can you explain what an XML sitemap is and what role it plays in SEO?
Sitemap
A recruiter might ask this question to assess your understanding of how to improve a website's crawlability and ensure comprehensive indexing by search engines.
An XML sitemap is a file that lists all the important pages of a website and helps search engines office 365 database like Google discover and crawl it more efficiently.
It serves as a roadmap, ensuring search engines can find and index all relevant content, especially pages buried deep within the website or poorly linked. By providing a clear structure, an XML sitemap improves the visibility of your website's content and can improve indexing.
What is structured data and how does it affect SEO?
This question is used to assess your knowledge of advanced SEO techniques and your ability to implement strategies that improve how search engines interpret and display your content.
Here is a sample answer to this interview question
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