There are also many third-party tools that will show you links pointing to your site, but since some sites block these third-party bots from crawling their sites, they won’t be able to show you every link pointing to your site.
While some of the sites that block these bots are high-quality, well-known thailand whatsapp number sites that don’t want to waste bandwidth on these bots, some spammy sites also use it to hide their low-quality links without getting reported.
Monitoring backlinks is also an essential task because we are in an industry that is sometimes not completely honest and negative SEO attacks can occur. This is when competitors buy spammy links and point them to your website.
Many people use “negative SEO” as an excuse when their site is picked up by Google due to low-quality links.
However, Google says they are pretty good at identifying when this happens, so most website owners don’t have to worry about it.
This also means that it’s a good idea to proactively use the reject feature when there are no obvious signs of an algorithmic penalty or manual action notification.
Interestingly, however, a poll conducted in September 2017 found that 38% of SEOs never disavow backlinks.
It’s not easy to look at a backlink profile and scrutinize each linking domain to determine if it’s the link you want.
Link Removal Outreach
Google recommends that you first try to contact the sites and webmasters where the bad links came from and ask them to remove them before you start disavowing those links.
Google recommends never paying for link removal. Simply include the links in your disavow file and move on to the next link removal.
While outreach is an effective way to recover from a link-based penalty, it’s not always necessary.
The Penguin algorithm also takes into account the entire link profile, and the number of high-quality natural links versus the number of spammy links.
Although in some cases of penalties (affecting over-optimized keywords), the algorithm may still affect you. Basic knowledge of backlink maintenance and monitoring should keep you safe from them.
Some webmasters even go so far as to include “clauses” in their site’s terms and conditions and actively contact sites they think they should not link to:
Website terms and conditions regarding linking to related websites.
Evaluate link quality
Many people have trouble assessing link quality.
Don't assume that just because a link comes from a .edu site it is high quality.
Many students sell links to their personal websites on these .edu domains, which is extremely spammy and should be rejected.
Likewise, there are many hacked sites within the .edu domain that have low-quality links.
Don't judge strictly based on the type of domain name. While you can't make automatic assumptions about .edu domains, the same applies to all TLDs and ccTLDs.
Google has confirmed that using only specific TLDs will neither help nor hurt your search rankings. But you do need to make an individual assessment.
There's a long-standing joke that there are never quality pages on .info domains because so many spammers use them, but the fact is that there are some very high-quality links in that TLD, which shows why it's so important to evaluate links individually.
Be wary of links from supposedly high-quality sites
Don’t look at a list of links and automatically consider links from a particular site to be high-quality links unless you know very specific links are high-quality.
Just because you have a link from a major site like The Huffington Post or the BBC doesn’t mean it’s automatically a high-quality link in Google’s eyes – if it did, you should question it more.
Many sites also sell links, although some are disguised as ads or have rogue contributors selling links in their articles.
Many SEOs have confirmed that these links from high-quality sites were actually low quality and that they received manual link actions that included links from these sites in Google's examples. Yes, they likely caused Penguin.
As advertorial content increases, we will see more and more links like this being marked as low quality.
Always investigate links, especially if you are considering not removing any link based solely on the website it came from.