Complicated as a result of the increasingly direct connections that are possible in the network. On the one hand, intermediate layers are being kicked out of the chain, with the same ease new intermediaries and niche players are emerging that enter the market at a completely different speed.
Ambiguous
Ambiguous, multi-interpretable. Nothing is self-evident. Causal connections disappear. Precedents have no meaning. 'This is how we always do it' is black magic. Netflix was a video rental company and is now a major film producer, Google's Alphabet is hiring more artificial intelligence than ever, Amazon is a bookseller that is now a global player in cloud services. Your best customer is your biggest competitor in no time.
VUCALU
So much for VUCA. VUCA is not enough. Let me add two concepts that complete the list. VUCALU.
Liquid
Liquid. Everything becomes liquid, in the most extreme thinking this applies.
It has been true for information for a long time. Information can flow everywhere, it can be directed, as became apparent at the time of the formation agreement. The daily newspaper Trouw spoke of a 'waterfall', consciously and strategically. Information has no travel time, the smallest crack is big enough. List makers such as AirBnB, Uber, BlablaCar are everywhere.
But molecules are also becoming increasingly fluid. A small web shop delivers physically within eight hours, in large cities an Uber ride is available within a few minutes. Molecules are increasingly exhibiting the behavior of data.
Ubiquitous
Ubiquitous. Accessible everywhere. Everyone has a philippines whatsapp number free remote control in their pocket in the form of a smartphone. You no longer have to be somewhere to be able to do something. 'I'm not at my desk right now' is no longer an excuse. You only have the necessary with you, for everything else you don't need anything other than access. No key ring either. No wallet. The handkerchief is, besides the mobile phone, the only reason to have pockets. Anytime, any place, anywhere, anyhow, anyone. Whenever. Whoever. Wherever . No more possessions, everything becomes a service, as long as it is accessible everywhere.
VUCALU, you can't avoid knowing what each letter means and what the consequences can be. No board can afford to deny that all the letters of VUCALU are playing an increasingly important role as primal forces in the outside world. Recognizing VUCALU is a quality, not a weakness, even though it is still associated with doubt, not knowing. After all, you never hear a politician or CEO say 'I really wouldn't know either'.
And yet that is the most certain thing you can say: we really can't know. The challenge now is to set up your affairs today in such a way that you can respond tomorrow. Because it went a little differently than what was said yesterday.