8.
We mentioned this a little bit, but if you want to improve your search engine rankings, don’t overlook the opportunity of your alma mater. As mentioned before, backlinks from educational websites with a .edu suffix are extremely valuable . To get some .edu backlinks, connect to your alma mater in various ways.
For example, many colleges and universities have alumni success usa phone list story pages. This is an easy way to get on their pages and generate links to your law firm . Contact them and ask them to feature your law firm.
You might also consider contacting your college's newspaper or blog to offer yourself as a source of legal knowledge and tips . Do some guest blogging on their site, talking about your educational experience and the value it has brought to your life.
8. Build social media influence
Law firms benefit greatly from building a social media presence. Use your social media platforms to connect with your community, promote local partnerships, and engage in link building.
Social media accounts link to your own website. This encourages users to click on your website when they find you on social media. It also creates a backlink that search engines trust, and then, share them on your social media platforms. This helps get your content in front of more customers.
However, not every social media platform is worth pursuing, and they can be a waste of your time if you’re not careful. For example, there’s not much value in using Xiaohongshu, which has millions of users, because your target audience and potential customers are unlikely to be found there.
9. Leverage Broken Link Building
There are two situations where you need to use disconnect:
Abandoned Pages
The Internet contains billions of web pages. New pages appear every day, while old pages often become inactive, neglected, and abandoned. Sometimes abandoned pages have backlinks. If so, these links become broken links because they no longer redirect to active pages.
Malicious links
Someone needs to lower your website ranking, and will use illegal websites (gambling, lottery) or low-quality websites to link to your law firm website. This will have a negative impact on your lawyer website ranking, so you need to set up a rejection link.
You can take advantage of broken links
Use Google Analytics, Webmaster Tools to do some broken link research, and regularly check what links your attorney website has gained.
Abandoned Page Solution: Claim these broken links by contacting the webmaster of the site with the broken link and offering your own content as a replacement.
Malicious link solution: You can also set up rejection links on each search engine’s platform (for example, Google can set up Google Serach Console to reject external links).
10. Regain links
Link recycling is the process of finding mentions of yourself or your company online and contacting the webmasters for backlinks. This strategy is fast and effective because most reputable websites will gladly link to content they cite.
However, it does require enough visibility and reputation for other sites to mention you. This is something to consider later if you don't have that yet.
11. Create high-quality content
Interesting, well-produced content that users want to read is valuable to you. It generates great backlinks on its own. Content that is informative, speaks to your audience, and is presented in an easy-to-digest and visually pleasing way will help you attract bloggers and others who are looking for great content.