There are many reasons why your Google Ads may not be usa tel number converting, ranging from technical to managerial, and everything in between. Here are 10 possible reasons and how to fix them.
1. The delivery time is too short and the data is insufficient
For those new to online advertising, it’s important to understand how machine learning works. The goal of an advertising platform is to serve ads based on the criteria you choose and use data to detect patterns and make further optimizations when users interact with your ads.
Too high expectations
Are you getting no conversions at all or insufficient conversions from Google Ads? If you have zero conversions, then it may be time to do some troubleshooting (we cover a few conversion tracking issues here).
In other words it needs a certain amount of data to understand how to deliver your ads most effectively. The time required for this phase is called the algorithm’s learning period, and it varies depending on how many times your ads are delivered.
If your ads aren’t converting right away, Google may still be in the learning phase. You may need to give your campaign more time to learn, or you may need to increase your budget or expand your targeting settings to reach that threshold faster.