The push-and-pull approach is valuable to brands as a strategy to communicate with consumers.
A combination of the two can help consumers make purchasing decisions that go in your favor, but you need a balance: Push too hard and you can put potential customers off, Pull too lightly and they will never stop to readr apex usa whatsapp number your content. So how can you use the Push-Pull tactic effectively?
Push
This technique is about a brand tooting its own horn and promoting a product or service. For example, pushing out your content via all the social media channels you’re using, as well as your podcast or webinar series. The aim is to capture data through a download or sign-up or gain followers.
KPI = Advocacy or community growth.
Pull
The aim here is to attract people to your website, product or service and create loyal customers that advocate on your behalf. This relies on website and SEO optimization, and referrals that link to your content (blog or otherwise).
KPI = Website traffic, page rank, domain authority and data capture.