Here are three striking examples of Taylor Swift paying close attent australian business email list ion to her fans and going that extra mile:
Taylor Swift visiting a fan in hospital and playing air hockey with them to boost their spirits
Writing a check for $1,989 to help a fan struggling with their student debt
Inviting her fans to dance in her wildly popular ‘Shake It Off’ video
These well-placed acts of authentic fan engagement, coupled with the fact that Swift frequently comments on and shares fan content is one of the biggest drivers of the superstar’s enduring brand success.
Lesson: Engage with your audience regularly and use those interactions to guide your branding and marketing decisions. Read our guide to four great examples of user-generated content for inspiration on keeping your brand fresh and relevant through audience interaction.
2. Place value in the right collaborations & partnerships
During her epic career, Taylor Swift has indulged in many musical collaborations that have helped her push the creative envelope while reaching previously unexplored audiences.
Much like traditional brand partnerships, musical colla