This company provides its passengers with exceptional service and products, focusing only on these aspects throughout the flight.
Emirates
Even the least expensive indonesian numbers offer (economy class) provides customers with the following options:
Regional dishes of the highest quality from your destination.
A variety of digital in-flight entertainment with over 4,500 films to choose from.
High quality customer service and catering.
Free drinks.
Wi-Fi.
In 2020, the company received the "Best First Class" award.
To differentiate its products, Emirates invests a lot of money in new technologies that are available in the market.
Cutting-edge innovative solutions, in-flight entertainment, commitment to innovation and many other aspects have focused the company on providing the most positive customer experience.
"Tesla"
This manufacturer is focused on creating innovations in products. The company became famous for its revolutionary electric cars, which began to be purchased all over the world.
Tesla
Technological advancement, environmental safety, attractive and unique design – this is what distinguishes the products of this brand. Other companies tried to produce electric and hybrid cars, but they did not have the parts that Tesla was able to implement.
Let's look at a few more aspects of differentiation of this company's products:
Personalization that can be done by the buyer.
Regular software updates.
Solar powered and supercharged.
Autopilot function.
Thanks to all this, Tesla was able to differentiate itself from its competitors. Materials, design, technical features distinguished this brand from others.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Risks of product differentiation
It is impossible not to mention the risks of the product differentiation strategy. First of all, these are too high costs, which can lead to a shortfall in the planned profit. As a result, the company loses money and worsens its financial position.
Let's look at some other risks:
Decrease in customer demand for a product with special properties. In this case, production of the product becomes unprofitable.
Too much product differentiation. If the product is too unique, the customer simply won't understand the point of spending money. It's worth considering that not all exclusive products are valued by the mass consumer. Consequently, an inflated price will deter a person from making a purchase.
Plagiarism of unique characteristics by other market players. If there are many analogues of a product, its differential advantages will be reduced.
Consumer interests are gradually changing. Many products that people previously needed are no longer relevant. However, developing differentiated products allows a company to track market changes and analyze possible methods for reducing costs. Thanks to this, the company can attract buyers and avoid unnecessary costs.