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As a result, 83% of Gen Z used YouTube to watch content that helped them relax. These “comfort creators” are a recent phenomenon where audiences identify creators whose familiarity offers them comfort. 69% of Gen Z agree that they often find themselves watching creators or content that they find comforting, and 82% have used YouTube to watch content that made them feel nostalgic. You can also find comfort in horror content… That’s what 53% of Gen Z agree on! It may seem contradictory, but for a part of this generation, horror content serves as a kind of “ointment” for anxiety and trauma, as well as the calming content for another portion of these young people.


Where there is dialogue with digital communities; Fluidly distributed in different formats; And that download free usa email database responds directly to the needs of the public. Therefore, the depth and personalization of content will be increasingly relevant and decisive for the success of a brand. It is evident that pop culture is undergoing change and today’s video technology needs to evolve along with it! 3 Times Brands Used Discord for Branding And To Engage Communities Discord branding is a concept that is gaining a lot of attention these days.



Right now, many brands are using Discord to test Marketing strategies and to build engaged brand communities. Check out some real examples! Alessandro Alessio Alessandro Alessio Jul 4, 22 | 4 min read ✓ Human crafted content Updated: July 12, 2022 brands on discord Need content for your business? Find top writers on WriterAccess! Try for free The year is 2015 and, if you were a gamer at this time, you might remember how difficult it was to interact with your friends when playing online and remotely with them.