Let’s say you’re a brand that makes folding bicycles. A sentence like this on your website might confuse or put off some site visitors:
With a bi-folding titanium patented microframe, our flagship folding bike will ma russian email address ke you fly across the city streets.
Here, the copy lists jargon-like details that display no clear benefit. The term ‘fly’ may also confuse a neurodivergent reader, as literally speaking, bikes don’t fly.
ese issues:
Our most popular folding bike packs away in minutes and its lightweight frame makes it a joy to ride through city streets.
Here are a few more hints on how to make your copy more inclusive:
Write in the active voice rather than the passive voice as much as you can, e.g. “store the bike indoors” instead of “the bike can be stored indoors”.
Take the time to edit your copy a few times before signing it off. That way, you can ‘trim the fat’ and get rid of anything that you feel isn’t critical to your key messaging
Make sure your content follows a logical format. Tell a story that guides your user step-by-step