A responsive website is capable of adapting to multiple screen sizes or resolutions. In other words, all pages are displayed correctly, whether on a mobile phone or tablet screen or on a desktop or laptop. This design is especially relevant in the world of Information Technology, since 60% of online traffic comes from mobile devices, according to Business Insider .
So, if 59.4% of people who have a mobile phone in Portugal use a smartphone , it is necessary to be aware not only of the emergence of new devices, but also of new search rules. As thailand number for whatsapp happened recently, the modification of Google's algorithm started to penalize non-optimized websites, lowering their position in the search results ranking. Your website can quickly go from the 1st result to the last.
Why invest in a responsive website? Here are some reasons:
Better browsing experience for the user: If the website appears misconfigured on the smartphone or tablet, the user simply closes the window and gives up. In these situations, the user is very likely to look for a competitor's website.
Google’s Value: Optimized websites get a VIP pass to the top of the results. Those that simply aren’t responsive get left behind. Plus, having a single URL makes it easier for Google to crawl your website and your SEO is also greatly improved.
Reach your target audience on any device: Your website will be accessible to users accessing it via desktop, laptop, smartphone and/or tablet. Your website will be perfectly adapted to any of these devices.
A single design for multiple screens: The coherence of your company's image is important and, by building a responsive website, you will ensure that the user will see your website in the same way, regardless of the screen.
Reduced waiting time: Adjusted to different aspect ratios, the user will no longer have to wait ages for your website to display when accessing it via their smartphone, for example. It will load faster and the user will not be bothered by waiting!
Having a responsive website is a rule and an investment for the future. As new devices appear on the market and are used for web browsing, your website will still be visible on any screen, since it was designed based on the screen and not on the device on which it is being used.