4. Visual stability measured by cumulative design displacement (CLS)
What is CLS?
CLS quantifies unexpected layout changes during the page loading phase. A good CLS score is less than 0.1.
Impact on SEO
A low CLS ensures that users experience visual stability, reducing buy email lists australia frustration and improving user experience. Google includes CLS in its Core Web Vitals, which impacts search rankings.
How to optimize
Specify dimensions : Always include width and height attributes for images and videos.
Reserve space for ads – Allocate space for ads to prevent content from scrolling when they load.
Avoid inserting content over existing content : Unless it is in response to user interaction.
5. Maximizing Highest Contentful Paint (LCP) in less than 2.5 seconds
What is LCP?
LCP measures the time it takes for the largest piece of content (e.g. the main image or headline) to become visible in the viewport. An optimal LCP is less than 2.5 seconds.
Impact on SEO
LCP reflects the loading performance of your page. Faster loading times increase user satisfaction and are favored by Google’s ranking algorithms.
How to optimize