Number of downloads
New and old users
Total active users
Session duration
Session interval
Time in application
Screen flow
Retention
Conversion rate
Customer Lifetime Value (LTV)
1. Offer smooth downloads
First things first – allow users to download your app without any hassle. While listing your app on app stores is a general practice, don’t limit yourself to that. Allow your users to download uk email database the app from your website, social media profiles, and other less popular app stores such as Samsung Galaxy Apps, Amazon Appstore, Huawei Appstore, and more.
These app marketplaces may not have as much traffic as Google Play or Apple Store. But since the number of apps listed on these stores is less, you won't face fierce competition.
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Don’t limit yourself to online channels. With the advent of omnichannel technologies like QR codes, you can promote your app offline as well. To do so, create a custom QR code using a QR Code Generator and link it to the app download page. Now, place the code on your website, emails, brochures, newspaper ads, and business cards to encourage app downloads.
2. Create a seamless boarding experience
The experience users have when they open your app for the first time will determine whether they continue using it or not. Therefore, offering a seamless onboarding experience is critical when it comes to increasing app engagement.
Make your onboarding experience as quick and easy as possible. If possible, allow users to use the app without creating an account. Of course, you can encourage them to create an account and highlight the benefits of doing so. But if they don’t want to create an account yet, let them try out your app as a guest user.
If you definitely want users to sign up for your app, make the registration process as short as possible and include as few steps as possible. The best approach is to integrate your app with Facebook and Google. This way, new users will be able to sign up instantly by linking the app to their Facebook or Google account.
Once your users sign up, don’t leave them hanging. Provide them with an easy-to-follow tutorial that highlights the app’s key features and how to use them. Guide them through all the important navigations and gestures they’ll need to know to use the app.
3. Send automatic notifications
Push notifications will be your most useful tool to improve mobile app engagement. Data from InvestPro shows that sending push notifications can increase mobile app engagement by 88% . Additionally, 65% of mobile app users have enabled push notifications to return to an app within a month.
While push notifications can increase app engagement, they can also have the complete opposite impact. If you overuse push notifications or send irrelevant messages to mobile app users, they will simply turn them off. Data from Localytics suggests that users who have turned off push notifications engage almost two times less frequently with the app.
So, make sure you send push notifications that are relevant and interesting to your users. Take into account their profile information and plan your notifications based on their browsing and purchasing behavior. Also, include clickable buttons and multimedia elements to make your push notifications more engaging.
The content you use in your push notifications will depend on their purpose. You can send notifications for new offers and discounts, wish list notifications, cart reminders, etc.
4. Personalize messaging campaigns
As discussed in the previous section, push notifications can play a significant role in encouraging users to open and use your app. In-app messaging takes over once the user opens your app. In-app messages appear within the app, making them instantly visible.
Now, you might be wondering why you need in-app messages when you already have push notifications. For starters, eCommerce brands that use in-app communication see higher retention . Plus, it allows you to send messages that are important but don’t require immediate action, such as version updates, app issues, payment failures, etc.
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Sending these messages in the form of push notifications may seem uninteresting and irrelevant. But not sending them at all can hinder the user experience. In-app messaging acts as a bridge between the two.
However, not all in-app messages will be relevant to all your users. It is essential to send personalized and relevant messages based on each user's requirements.
5. Send automatic abandoned cart reminders
The average cart abandonment rate is reaching all-time highs. Data from Baymard suggests that the average eCommerce cart abandonment rate is about 70% . This means that every seven out of ten “Add to Cart” actions do not result in a purchase. The mobile user abandonment rate is even higher. 85.65% !
The main reasons for cart abandonment are high additional costs, such as shipping or taxes. Other technical queries, such as lack of payment options and problems with the user interface, can also lead to cart abandonment.
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However, many businesses don't realize that many customers abandon their carts because they're too lazy. They add items to their cart, but when it comes time to checkout, they end up procrastinating.
By sending automatic abandoned cart reminders via exit popups , you can engage your users and encourage them to complete their purchases. You can also send personalized offers and discounts to increase the chances of sales.
Bonus: Offer rewards and loyalty programs
Loyal customers can be brand evangelists. They can recommend your brand and products to people in their circle, which can help you gain new customers at almost no cost. However, achieving customer loyalty in e-commerce isn’t easy, and you’ll need to do more than just offer amazing products and services.
Having a loyalty program can go a long way in increasing customer loyalty. Research shows that over 57% of users interact with loyalty programs on mobile devices. Creating a loyalty program and rewarding your most loyal customers through the app can skyrocket app engagement levels.